Legal
Cookie Policy
Plain-English summary of every cookie we set, why, and how to change your mind.
Last updated: 13 October 2026
What cookies are
Cookies are small text files a website saves on your device. They let us remember your preferences, keep the site secure, and (with your consent) understand which pages people find useful. We use the term "cookies" loosely to also cover similar storage technologies such as localStorage and pixels.
Essential cookies (always on)
These are strictly necessary for the site to work. Under regulation 6(4) of PECR, they don't require consent.
| Name | Purpose | Lifespan |
|---|---|---|
| wccp_cookie_consent_v1 | Stored in your browser (local storage, not a cookie) so we remember your cookie choice and don't ask again on every page. | Until you clear your browser storage |
Analytics & performance (optional)
We use Google Analytics to count visits and Microsoft Clarity to see how pages are used (where people click and how far they scroll). Neither loads until you press Accept on the cookie banner, and both stay off if you press Reject. We ask for your consent regardless of how the Data (Use and Access) Act 2025 ultimately treats low-risk analytics, because we'd rather give you the choice. Accepting turns on analytics only: we don't run advertising, and Google's advertising features stay switched off.
| Name | Purpose | Lifespan |
|---|---|---|
| _ga / _ga_* | Google Analytics 4 (only if you accept). Counts visits and which pages are viewed. No advertising signals. | 13 months |
| _clck | Microsoft Clarity (only if you accept). Recognises a returning browser so visits can be grouped. | 1 year |
| _clsk | Microsoft Clarity (only if you accept). Links the pages viewed in one visit. | 1 day |
| CLID, MUID, MR, ANONCHK, SM | Set by Microsoft on its own clarity.ms domain when Clarity runs (only if you accept). See Microsoft's privacy statement for details. | Session to 1 year |
Marketing cookies
We do not currently run paid advertising or remarketing pixels on this site. If that changes, we'll add them here and ask for your consent before they fire.
How to change your preferences
Click the "Manage cookies" button in the footer at any time to revisit your choices. Your preference is stored in your browser and we ask again after twelve months, in line with ICO guidance. If you switch from Accept to Reject, we delete the analytics cookies this site set.
You can also block cookies in your browser settings — see ico.org.uk/your-data-matters/online/cookies for step-by-step instructions for every major browser.
Legal basis
We rely on regulation 6 of the Privacy and Electronic Communications Regulations (PECR) 2003 and the consent provisions of the UK GDPR for non-essential cookies. The Data (Use and Access) Act 2025 may in time relax the consent requirement for certain low-risk analytics — we will continue to ask for consent regardless, as a matter of policy.
Questions
Email info@westcountryconcreteproducts.co.uk or call 01409 281437.